Exchange Functions Of Marketing Keshav Poudel May 30, 2012 Exchange functions of marketing include buying and selling of goods and services. These marketing functions can be described as follows: ... Read More
Functions Of Marketing Keshav Poudel May 30, 2012 The functional scope of marketing is very wide. Various activities need to be performed in the process of transferring goods or services ... Read More
Roles Of Customers In Marketing Process Keshav Poudel May 29, 2012 The focus of marketing process is consumers. The main objective of marketing process is to satisfy them. The role of customers in demand, ... Read More
Roles Of Facilitating Institutions In Marketing Process Keshav Poudel May 29, 2012 The role of facilitating institutions becomes important in marketing process. Transport companies, banks, finance companies, insurance co... Read More
Role Of Marketing Intermediaries In The Marketing Process Keshav Poudel May 29, 2012 The marketing intermediaries include distributors, agents, wholesalers , retailers etc. The role of intermediaries becomes very important... Read More
Structure Of Marketing Process Keshav Poudel May 29, 2012 Many activities need to be performed in the process of carrying goods or services from producers to the customers. Under this include mar... Read More