Classification Of Market
Keshav Poudel
April 22, 2012
Market can be classified on different basis. There are different types of markets on the basis of geographical area, time, business volume,...
April 22, 2012
April 20, 2012
Concept And Types Of Customers
Keshav Poudel
April 20, 2012
Concept And Meaning Of Customers The person or groups of persons who but goods or services are called customers. In the absence of custome...
Features Of Market
Keshav Poudel
April 20, 2012
Market is a place where sellers and buyers interact and exchange of goods or service takes place. Therefore, market has some specific feat...
April 19, 2012
Meaning And concepts Of Market
Keshav Poudel
April 19, 2012
The word 'Market' was derived in English from Latin word ' Marcatus '. Its meaning is trading or place of transaction. As t...
Components Of Marketing Mix Or Four P's Of Marketing
Keshav Poudel
April 19, 2012
At first Prof. Neil H. Borden of Harvard Business School had named 'Marketing Mix'. However, Prof. Jerome McCarthy of Michigan Stat...
Implementation Of Marketing Mix
Keshav Poudel
April 19, 2012
The following issues needs to be considered in implementing the marketing mix: 1. Strategic tool The marketing mix is a strategic tool ...
