Practice Of Relationship Marketing
Keshav Poudel
March 01, 2014
Relationship marketing may not be equally effective in all market situations. It is extremely effective with customers who have longer time...
March 01, 2014
February 27, 2014
Relationship Building Process In Relationship Marketing
Keshav Poudel
February 27, 2014
Relationship marketing involves a long-term process of building satisfied and loyal customers. This process cannot be executed in a short...
Levels Of Relationship Marketing
Keshav Poudel
February 27, 2014
Different levels of relationship can be developed with customers. The extent to which an organization practices relationship marketing de...
Dimensions Of Relationship Marketing
Keshav Poudel
February 27, 2014
Relationship marketing has three dimensions as follows: 1. The view of companies about customers is changing. The emphasis is shifting fr...
Meaning Of Relationship Marketing
Keshav Poudel
February 27, 2014
Relationship marketing has emerged from the 1980s as a key concept in marketing literature and widely adopted by organizations in the cont...
Principles Of Total Quality Marketing
Keshav Poudel
February 27, 2014
Total quality marketing can be effectively implemented by adopting the following principles: 1. Quality is in the eyes of customers Pro...