Practice Of Relationship Marketing
Keshav Poudel
March 01, 2014
Relationship marketing may not be equally effective in all market situations. It is extremely effective with customers who have longer time...
March 01, 2014
February 27, 2014
Relationship Building Process In Relationship Marketing
Keshav Poudel
February 27, 2014
Introduction Relationship marketing involves a long-term process of building satisfied and loyal customers. This process cannot be execut...
5 Key Levels Of Relationship Marketing Explained
Keshav Poudel
February 27, 2014
What Is Relationship Marketing ? Relationship marketing refers to the marketing strategy aimed to build long-term relationship with custom...
Dimensions Of Relationship Marketing
Keshav Poudel
February 27, 2014
Relationship marketing has three dimensions as follows: 1. The view of companies about customers is changing. The emphasis is shifting fr...
Meaning Of Relationship Marketing
Keshav Poudel
February 27, 2014
Relationship marketing has emerged from the 1980s as a key concept in marketing literature and widely adopted by organizations in the cont...
Principles Of Total Quality Marketing
Keshav Poudel
February 27, 2014
Total quality marketing can be effectively implemented by adopting the following principles: 1. Quality is in the eyes of customers Pro...
