5 Key Levels Of Relationship Marketing Explained
Keshav Poudel
February 27, 2014
What Is Relationship Marketing ? Relationship marketing refers to the marketing strategy aimed to build long-term relationship with custom...
February 27, 2014
Dimensions Of Relationship Marketing
Keshav Poudel
February 27, 2014
Relationship marketing has three dimensions as follows: 1. The view of companies about customers is changing. The emphasis is shifting fr...
Meaning Of Relationship Marketing
Keshav Poudel
February 27, 2014
Relationship marketing has emerged from the 1980s as a key concept in marketing literature and widely adopted by organizations in the cont...
Principles Of Total Quality Marketing
Keshav Poudel
February 27, 2014
Total quality marketing can be effectively implemented by adopting the following principles: 1. Quality is in the eyes of customers Pro...
February 26, 2014
Meaning Of Total Quality Marketing And Role Of Marketers In It
Keshav Poudel
February 26, 2014
Meaning Of Total Quality Marketing In order to achieve quality based on customer satisfaction a firm needs to do follow the total quali...
Concept And Meaning Of On-line Marketing
Keshav Poudel
February 26, 2014
The on-line marketing is conducted through interactive on-line computer systems. The on-line system links buyers with sellers electronical...
