Meaning Of Relationship Marketing
Keshav Poudel
February 27, 2014
Relationship marketing has emerged from the 1980s as a key concept in marketing literature and widely adopted by organizations in the cont...
February 27, 2014
Principles Of Total Quality Marketing
Keshav Poudel
February 27, 2014
Total quality marketing can be effectively implemented by adopting the following principles: 1. Quality is in the eyes of customers Pro...
February 26, 2014
Meaning Of Total Quality Marketing And Role Of Marketers In It
Keshav Poudel
February 26, 2014
Meaning Of Total Quality Marketing In order to achieve quality based on customer satisfaction a firm needs to do follow the total quali...
Concept And Meaning Of On-line Marketing
Keshav Poudel
February 26, 2014
The on-line marketing is conducted through interactive on-line computer systems. The on-line system links buyers with sellers electronical...
February 25, 2014
Concept And Meaning Of E-commerce
Keshav Poudel
February 25, 2014
The e-commerce is a part of the e-business that involves using electronic means and platforms to conduct a firm's business. Today, man...
Traditional Methods Of Direct Marketing
Keshav Poudel
February 25, 2014
1. In-home Retailing This is the oldest form of direct marketing in which the salesperson visits the customer's residence or office ...
