Scope Of Marketing Environment
Keshav Poudel
February 24, 2014
Introduction Marketing environment is a broad concept embracing various entities, activities, ideas, forces, resources, exchange processe...
February 24, 2014
Concept And Meaning Of Marketing Environment
Keshav Poudel
February 24, 2014
Marketing environment consists of forces that directly or indirectly influence the firm's marketing activities. Marketing receives var...
February 21, 2014
Reasons For Product Failures
Keshav Poudel
February 21, 2014
Introduction Firms today launch hundreds of products in the market. Some products become successful and many others fail to gain market ac...
Need For Product Innovation
Keshav Poudel
February 21, 2014
Introduction Product innovation is a continuous process in a business firm. If a firm fails to develop new products it will be hard for i...
Concept And Meaning Of A New Product
Keshav Poudel
February 21, 2014
The term "new Product" may convey several meanings when it is viewed from the prospective of firms, market, customers and produ...
February 20, 2014
Marketing Strategies In The Decline Stage Of Product Life Cycle
Keshav Poudel
February 20, 2014
The major objective of the firm that continues with the product in the decline stage of product life cycle is to survive and make some pr...
