Need For Product Innovation
Keshav Poudel
February 21, 2014
Introduction Product innovation is a continuous process in a business firm. If a firm fails to develop new products it will be hard for i...
February 21, 2014
Concept And Meaning Of A New Product
Keshav Poudel
February 21, 2014
The term "new Product" may convey several meanings when it is viewed from the prospective of firms, market, customers and produ...
February 20, 2014
Marketing Strategies In The Decline Stage Of Product Life Cycle
Keshav Poudel
February 20, 2014
The major objective of the firm that continues with the product in the decline stage of product life cycle is to survive and make some pr...
Marketing Strategies In The Maturity Stage Of Product Life Cycle
Keshav Poudel
February 20, 2014
During the maturity stage of product life cycle, an organization's efforts are directed at avoiding fast decline in sales. The organi...
Marketing Strategies In The Growth Stage Of Product Life Cycle
Keshav Poudel
February 20, 2014
During the growth stage of product life cycle, the organization uses different strategies such as quality improvement, adding new feature...
Marketing Strategies In The Introduction Stage Of Product Life Cycle
Keshav Poudel
February 20, 2014
During the introduction stage of product life cycle, the firm has no strategic choice in the area of product and distribution. It has to ...
