Concept And Meaning Of Market Segmentation Keshav Poudel February 15, 2014 Introduction A market consists of buyers who differ in terms of their needs, buying power, buying motives, buying attitudes and locations.... Read More
Marketing Research Areas Keshav Poudel February 14, 2014 Marketing research has a variety of applications in marketing decision making process. It can investigate into any problem in marketing. H... Read More
Marketing Research Process Keshav Poudel February 14, 2014 Introduction For reliable results it is highly essential that the marketing research be objective and systematic. Marketing research unde... Read More
Components Of Marketing Information System Keshav Poudel February 14, 2014 Marketing managers need vital and timely information to make key marketing decisions. The source of information lies in the marketing envi... Read More
Importance Of Marketing Information System Keshav Poudel February 13, 2014 Introduction Marketing information system is a technique of collecting, storing, analyzing and providing essential marketing data to the d... Read More
Meaning And Features Of Marketing Information System Keshav Poudel February 13, 2014 Meaning Of Marketing Information System Marketing information system is the mechanism for providing decision making information and data... Read More