Concept And Methods Of Demand Creation
Keshav Poudel
May 28, 2012
Concept Of Demand Creation It is very important to create demand for goods or services in selling process. Goods or services cannot be sol...
May 28, 2012
Meaning Of Primary Demand And Secondary Demand
Keshav Poudel
May 28, 2012
Demand may be specific or general. The demand made by certain individual for certain goods or services is called specific demand. The mar...
Concept Of Needs, Wants, Drive And Demand
Keshav Poudel
May 28, 2012
Concept Of Need The starting point of marketing is human needs. Foods, clothes, air, shelter, water, sex are human needs. Similarly, hu...
Meaning Of Buying Motives Of Consumers
Keshav Poudel
May 28, 2012
Concept And Meaning Of Buying Motives Of Consumers There are different kinds of consumers. So, their wants and needs are also different. T...
May 26, 2012
Buying Process Of Non-institutional Customers
Keshav Poudel
May 26, 2012
If consumers buy goods or services for personal use or domestic use, this called consumer market. In consumer market, only consumer goods...
Characteristics Of Non-Institutional Customers
Keshav Poudel
May 26, 2012
Institutional and non-institutional customers are different from each other in different ways. Characteristics of non-institutional custo...
