Scanning The Marketing Environment
Keshav Poudel
February 25, 2014
The marketing environmental forces are normally uncontrollable. Marketing managers have to design their marketing activities according to...
February 25, 2014
February 24, 2014
Scope Of Marketing Environment
Keshav Poudel
February 24, 2014
Marketing environment is a broad concept embracing various entities, activities, ideas, forces, resources, exchange processes, values nor...
Concept And Meaning Of Marketing Environment
Keshav Poudel
February 24, 2014
Marketing environment consists of forces that directly or indirectly influence the firm's marketing activities. Marketing receives var...
February 21, 2014
Reasons For Product Failures
Keshav Poudel
February 21, 2014
Firms today launch hundreds of products in the market. Some products become successful and many others fail to gain market acceptance. Mar...
Need For Product Innovation
Keshav Poudel
February 21, 2014
Product innovation is a continuous process in a business firm. If a firm fails to develop new products it will be hard for it to compete ...
Concept And Meaning Of A New Product
Keshav Poudel
February 21, 2014
The term "new Product" may convey several meanings when it is viewed from the prospective of firms, market, customers and produ...
