Components Of Marketing Mix Or Four P's Of Marketing
Keshav Poudel
April 19, 2012
At first Prof. Neil H. Borden of Harvard Business School had named 'Marketing Mix'. However, Prof. Jerome McCarthy of Michigan Stat...
April 19, 2012
Implementation Of Marketing Mix
Keshav Poudel
April 19, 2012
The following issues needs to be considered in implementing the marketing mix: 1. Strategic tool The marketing mix is a strategic tool ...
