Tourism being the fastest growing and most competitive industry in the world, it should be marketed just as any other products, because it is an industry in which customer has immense variety of choice. Each destination, region, country are competing each other to gain bigger share of the market. Each destination contains many business organizations and they compete each other.
A destination or service agency may enjoy the situation of monopoly due to its attraction or service goodwill but for a tourist to enjoy the travel experience, every service and destination is a choice. For example, the highest mountain, on this earth Mt. Everest is in Nepal but a tourist may visit Mt. Fuji to relax and for more pleasure.
A destination or service agency may enjoy the situation of monopoly due to its attraction or service goodwill but for a tourist to enjoy the travel experience, every service and destination is a choice. For example, the highest mountain, on this earth Mt. Everest is in Nepal but a tourist may visit Mt. Fuji to relax and for more pleasure.
Tourism marketing is a complex concept as the industry includes many activities, which together produce the tourist product that is travel experience. It is also complex due to various sub-sectors of the tourist products. Each of them are themselves represented as complete industry. Each of the tourism components are organizing marketing campaign independently. For example, travel agency or trekking agency promote their program including hotel rooms and transport. Similarly, many airlines and hotels promote the destinations and government and National Tourism Organization are promoting the destination and each of them are independent organizations having own objectives.
The tourism marketing may be defined as process which include anticipating and satisfying existing as well as potential visitors' wants more effectively than competitive suppliers.It includes exchange for organizational profit and community and for natural gain.
Therefore, tourism marketing is the systematic and coordinated efforts by government, national tourism organization or the tourist enterprises to optimize the satisfaction of tourists, groups and individuals in the view of the tourism growth. In this way, tourism marketing need to be understood as a joint efforts of the components involved in it.
