Types Of Visitors And Understanding Their Profile

Tourism is service business and service is related to personal relation. Understanding of each other's  likes, dislikes, behavior is necessary to provide better service. For the identification of the visitors, the segmentation of the total market is of the greatest importance. Segmentation of the market is thus made to understand the character, interest, likes, dislikes of each individual group of visitors.Segmentation means the identification of total visitors. The behavior of each group is determined by their age, sex, nationality, religion, economy etc.

1. The holiday tourist

The holiday tourists are the most sensitive to the change of price, peace, climate, purchasing capacity, accessibility as their objective of travel is enjoyment. They are readily influenced by skilled marketing efforts.So, the holiday tourist market has been regarded as the most seasonal. These types of tourists are generated  from developed and luxurious society.

2. The business tourist

The business tourist's choice of destination is determine by the nature of their business. Demand of business tourism is relatively price-inelastic, tends not to be extremely seasonal, and tends to be big city oriented. Business visits are relatively frequent, but short stay. On the other hand, these kind of visitors are attracted by events, exhibitions, trade fairs and conferences.

3. Adventure tourist

Adventure tourists are less sensitive to peace, political stability, accessibility etc. as compared to holiday tourists. Their stay would be longer than the business tourists. They are mostly young people. So, they prefer budget and standard and not deluxe accommodation.

4. The common interest tourist

This segment comprises visits to friends and relatives and visitors for educational purpose for pilgrimages and the like. Demand for this kind of tourism is price-elastic, and also sensitive to the absolute level of price.

5.Age group

According to the age group of visitors, they are categorized as students, youth and adult. Their choice of interest and purchasing capacity are different. Students mostly go for educational tour with limited budget and for limited time. Young people mostly prefer adventure tours and are budget tourists. On the other hand, old people prefer luxurious tours and also go for cultural tours.


For marketing purpose, visitors mare divided into domestic and international. Their character, interest and purchasing capacities are different, so pricing policy also different. The international tourists are also further divided as per their nationality. Every nationality has their own culture, interest, likes, dislikes and purchasing capacity is also different. So for the marketing purpose, they must be differentiated.


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