Exchange Functions Of Marketing
Keshav Poudel
May 30, 2012
Exchange functions of marketing include buying and selling of goods and services. These marketing functions can be described as follows: ...
May 30, 2012
Functions Of Marketing
Keshav Poudel
May 30, 2012
The functional scope of marketing is very wide. Various activities need to be performed in the process of transferring goods or services ...
May 29, 2012
Roles Of Customers In Marketing Process
Keshav Poudel
May 29, 2012
The focus of marketing process is consumers. The main objective of marketing process is to satisfy them. The role of customers in demand, ...
Roles Of Facilitating Institutions In Marketing Process
Keshav Poudel
May 29, 2012
The role of facilitating institutions becomes important in marketing process. Transport companies, banks, finance companies, insurance co...
Role Of Marketing Intermediaries In The Marketing Process
Keshav Poudel
May 29, 2012
The marketing intermediaries include distributors, agents, wholesalers , retailers etc. The role of intermediaries becomes very important...
Structure Of Marketing Process
Keshav Poudel
May 29, 2012
Many activities need to be performed in the process of carrying goods or services from producers to the customers. Under this include mar...
Roles Of Producers And Suppliers In Marketing Process
Keshav Poudel
May 29, 2012
Producers and suppliers of goods and services have very important role in marketing process. Without production of goods, sales becomes ...
Satisfaction Of Demand
Keshav Poudel
May 29, 2012
The objective of business firm cannot be achieved only by creating demand. If the customers are not satisfied with the goods or services ...
May 28, 2012
Concept And Methods Of Demand Creation
Keshav Poudel
May 28, 2012
Concept Of Demand Creation It is very important to create demand for goods or services in selling process. Goods or services cannot be sol...
Meaning Of Primary Demand And Secondary Demand
Keshav Poudel
May 28, 2012
Demand may be specific or general. The demand made by certain individual for certain goods or services is called specific demand. The mar...
Concept Of Needs, Wants, Drive And Demand
Keshav Poudel
May 28, 2012
Concept Of Need The starting point of marketing is human needs. Foods, clothes, air, shelter, water, sex are human needs. Similarly, hu...
Meaning Of Buying Motives Of Consumers
Keshav Poudel
May 28, 2012
Concept And Meaning Of Buying Motives Of Consumers There are different kinds of consumers. So, their wants and needs are also different. T...
May 26, 2012
Buying Process Of Non-institutional Customers
Keshav Poudel
May 26, 2012
If consumers buy goods or services for personal use or domestic use, this called consumer market. In consumer market, only consumer goods...
Characteristics Of Non-Institutional Customers
Keshav Poudel
May 26, 2012
Institutional and non-institutional customers are different from each other in different ways. Characteristics of non-institutional custo...
Buying Process Of Organizational/ Institutional Customers
Keshav Poudel
May 26, 2012
Organizational/ Institutional buyer passes through different stages to buy goods or services. Marketers should know the organizational bu...
Significance Of Buyer Behavior Analysis
Keshav Poudel
May 26, 2012
There are several reasons for understanding buyer behavior. Buyer behavior analysis helps an organization in efficient use of marketing r...
Buyer Behavior Process Model
Keshav Poudel
May 26, 2012
Buyer behavior can be viewed as an input-processing-output model. in this model, the buyer receives inputs from the marketer and the envi...
Concept And Characteristics Of Organizational Buying Behavior
Keshav Poudel
May 26, 2012
Concept Of Institutional Or Organizational Buying Buyers' behavior can be divided into two types as consumer buyer behavior and orga...
May 25, 2012
Types Of Non-institutional Customers
Keshav Poudel
May 25, 2012
Following are the types of non-institutional customers or buyers: 1. Silent Customers 2. Talkative Customers 3. Argumentative Custom...
Concept And Meaning Of Buyer Behavior
Keshav Poudel
May 25, 2012
The buyer behavior relates to the purchase behavior of individuals, groups and organizations who buy products to meet their needs and sol...
