Characteristics Of Business
Keshav Poudel
June 30, 2012
Business is defined as an important economic activity. It has various features or characteristics such as investing, entrepreneurship, ri...
June 30, 2012
Components Of Business
Keshav Poudel
June 30, 2012
The components of business are industry and commerce where industry is related with the production of goods or converting raw materials ...
Concept Of Business
Keshav Poudel
June 30, 2012
There are two concepts of business: 1. Old or traditional concept of business 2. Modern or new concept of business 1. Traditional concept...
Concept And Meaning Of Business
Keshav Poudel
June 30, 2012
Business is money-oriented economic activity. It is carried out on to earn income and wealth. It provides economic benefits. Business is m...
June 29, 2012
Features Of Agricultural Goods
Keshav Poudel
June 29, 2012
The agricultural products are of different nature than industrial products . So the features of products can be divided in three major ty...
Concept And Meaning Of Agricultural Marketing
Keshav Poudel
June 29, 2012
Simply, the activity of buying and selling of agricultural inputs and products is called agricultural marketing. The market where the act...
June 28, 2012
Objectives Of Public Relations
Keshav Poudel
June 28, 2012
There are various purposes or objectives of performing public relation activities in marketing such as awareness building, launching the ...
Meaning And Nature Of Public Relations
Keshav Poudel
June 28, 2012
Concept And Meaning Of Public Relations A marketing manager should pay attention towards different stakeholders such as investors, consume...
Importance Of Publicity
Keshav Poudel
June 28, 2012
A business firm can get various benefits from use of publicity as promotion mix . Its credibility, greater number of readers, adequate i...
Characteristics Of Publicity
Keshav Poudel
June 28, 2012
There are some distinct features or characteristics of publicity such as involvement of third person, free of cost, easily communicated t...
Concept And Meaning Of Publicity
Keshav Poudel
June 28, 2012
Publicity has its own importance in marketing. Although it was no given importance by marketing managers in the past, it has drawn attent...
Methods Or Tools Of Sales Promotion
Keshav Poudel
June 28, 2012
The short-term methods to be used by any business firm to increase sales volume are called means or tools of sales promotion. Such short-...
Objectives Of Sales Promotion
Keshav Poudel
June 28, 2012
Sales promotion works as link between advertisement and personal selling. There may be difference in the objectives of the method of sale...
Roles And Importance Of Sales Promotion
Keshav Poudel
June 28, 2012
The importance of promotion in marketing is gradually increasing. Marketing specialists have mentioned that use of sales promotion has dr...
Concept And Meaning Of Sales Promotion
Keshav Poudel
June 28, 2012
Sales promotion under promotion mix includes those promotional activities, which are not included on the activities like personal selling,...
Qualities Of Successful Salesperson
Keshav Poudel
June 28, 2012
Selling of goods is an art. Every salesperson should posses certain personal qualities by which s/he can successfully perform. A salesper...
Types Of Salespersons
Keshav Poudel
June 28, 2012
The role of salespersons become crucial in sales and distribution of goods or services. Such sellers are different such as producers'...
The Sales Process Of Outdoor Or Traveling Salesperson
Keshav Poudel
June 28, 2012
The selling process of traveling or outdoor salespersons is different from the method used by indoor salesperson. It involves step-by-ste...
Sales Process Of Indoor Salesperson
Keshav Poudel
June 28, 2012
Indoor salesperson requires effective and systematic process to attract the customers, convince them and influence them to buy the produc...
Meaning And Importance Of Personal Selling
Keshav Poudel
June 28, 2012
Concept And Meaning Of Personal Selling Personal selling is widely practiced and old method included in promotion mix. Here the sellers me...
Means Of Advertisement Or Advertising Media
Keshav Poudel
June 28, 2012
The means used in communicating information and messages about goods or services are advertising media. There are various type of adverti...
