Classification Of Market Keshav Poudel April 22, 2012 Market can be classified on different basis. There are different types of markets on the basis of geographical area, time, business volume,... Read More
Concept And Types Of Customers Keshav Poudel April 20, 2012 Concept And Meaning Of Customers The person or groups of persons who but goods or services are called customers. In the absence of custome... Read More
Features Of Market Keshav Poudel April 20, 2012 Market is a place where sellers and buyers interact and exchange of goods or service takes place. Therefore, market has some specific feat... Read More
Meaning And concepts Of Market Keshav Poudel April 19, 2012 The word 'Market' was derived in English from Latin word ' Marcatus '. Its meaning is trading or place of transaction. As t... Read More
Components Of Marketing Mix Or Four P's Of Marketing Keshav Poudel April 19, 2012 At first Prof. Neil H. Borden of Harvard Business School had named 'Marketing Mix'. However, Prof. Jerome McCarthy of Michigan Stat... Read More
Implementation Of Marketing Mix Keshav Poudel April 19, 2012 The following issues needs to be considered in implementing the marketing mix: 1. Strategic tool The marketing mix is a strategic tool ... Read More
Meaning Of Marketing Mix Keshav Poudel April 19, 2012In this modern age, marketing has occupied a wide scope. Different activities should be performed in marketing. Hence, the combination of a... Read More
Societal Marketing Concept And Its Features Keshav Poudel April 03, 2012 Introduction To Societal Marketing Concept The marketing concept has become challenging due to long-term effect of the firms' activit... Read More
Marketing Concept,Its Fundamentals And Features Keshav Poudel April 03, 2012 The marketing concept is relatively new concept of business . This concept was developed after 1950s. The marketing concept gives prior... Read More
Selling Concept Of Marketing And Its Features Keshav Poudel April 02, 2012 Selling concept was developed after production and product concepts of marketing. The product concept could not be fully successful in the... Read More
Product Concept Of Marketing And Its Features Keshav Poudel April 02, 2012 Product concept of marketing is also taken as an old concept of business. Both production and product concepts give emphasis to productio... Read More
Production Concept Of Marketing And Its Features Keshav Poudel April 02, 2012 The production concept is the oldest concept of marketing . This concept believes that the consumers give preference to easily available l... Read More
Development Of Marketing Concepts Keshav Poudel April 02, 2012 The study of the philosophy of marketing and system of thought is marketing concept. Marketing is concerned with the activities for fulfi... Read More